Cookie Policy
Last Updated: November 2025
1. Introduction
This Cookie Policy explains how GaiaBalance uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies:
- Persistent cookies remain on your device for a set period or until you delete them
- Session cookies are temporary and are deleted when you close your browser
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year |
| session_id | Maintains your session on the website | Session |
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve the website's performance and user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _gid | Distinguishes users | 24 hours |
3.3 Functionality Cookies
These cookies allow the website to remember choices you make and provide enhanced, more personalised features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| language_preference | Remembers your language preference | 1 year |
3.4 Advertising and Marketing Cookies
These cookies are used to deliver advertisements relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Used by Google Ads to track conversions | 3 months |
4. Google Consent Mode v2
We have implemented Google Consent Mode v2 to ensure compliance with UK and EU privacy regulations. This technology allows us to adjust how Google tags behave based on your consent choices:
- ad_storage: Controls storage of cookies for advertising purposes
- analytics_storage: Controls storage of cookies for analytics purposes
- functionality_storage: Controls storage for website functionality
- personalization_storage: Controls storage for personalisation
- security_storage: Controls storage for security purposes
When you first visit our website, these settings are configured to denied status until you provide your explicit consent through our cookie banner.
5. Third-Party Cookies
Some cookies on our website are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:
- Google Analytics: For website performance analysis
- Google Ads: For advertising measurement and optimisation
These third parties have their own privacy policies, which we encourage you to review.
6. How to Manage Cookies
6.1 Cookie Banner
When you first visit our website, a cookie banner will appear allowing you to accept or decline different categories of cookies. You can update your preferences at any time by clicking the cookie settings link in our website footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Alert you when cookies are being sent
Please note that blocking or deleting cookies may impact your experience of our website and some features may not function properly.
6.3 Browser-Specific Instructions
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Privacy, search, and services > Cookies and site permissions
7. Cookies and Google Ads
We use Google Ads to promote our services. Google Ads uses cookies to:
- Track conversions (when someone contacts us after clicking an ad)
- Provide relevant advertisements based on your interests
- Measure ad performance and effectiveness
- Prevent the same ads from showing repeatedly
You can opt out of personalised advertising by visiting Google's Ads Settings or by using the Digital Advertising Alliance's opt-out tool.
8. Impact of Declining Cookies
If you choose to decline non-essential cookies:
- The website will still function, but some features may be limited
- We won't be able to remember your preferences
- We won't be able to track website performance effectively
- You may see less relevant advertising
Strictly necessary cookies cannot be declined as they are essential for the website to function.
9. Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals websites that you don't want your online activities tracked. Our website does not currently respond to Do Not Track signals, but you can control cookies through your browser settings and our cookie banner.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date.
11. Contact Us
If you have questions about our use of cookies, please contact us:
GaiaBalance
90 Pinewood Drive
Derby DE1 9LS
United Kingdom
Email: [email protected]
Phone: +44 1332 718 452
12. More Information
For more information about cookies and how to manage them, visit: